About Us

The word affirm represents our commitment to being a trusted partner to members and their communities facing the ever-changing path of health care and pharmacy needs. Defined as “assert strongly and publicly, declare support for, uphold, confirm validity of, and offer support or encouragement,” affirm encapsulates our purpose: to bring a patient-centric approach to pharmacy benefit management supporting self-funded employer groups and their members.


AffirmedRx: FIRST in Innovation, BEST in Service, ONLY in Satisfaction

AffirmedRx was founded with the mission to improve health care outcomes by bringing clarity, integrity and trust to pharmacy benefit management. We are the FIRST PBM created for employers, by employers to disrupt the PBM industry.  We are the BEST transparent partner for self-funded employers—we pass 100% of rebates directly to our clients and offer complete ownership and audit rights of all data, ensuring 100% compliance with CAA regulations.  And we are the ONLY PBM combining cutting technology with human interaction to provide proactive outreach to members to eliminate frustration at the pharmacy level.  As a Public Benefit Corporation, we are committed and required to help overcome obstacles, advocate for fairness and ensure that every action taken is a step towards a healthier, more informed world.

Meet Our Team

 

Health Equity

AffirmedRx has partnered with the American Innovation and Opportunity Fund (AIOF) to develop an initiative aimed to combat health disparities. The initiative is focused on empowering communities of color and other underserved Americans to access and use the health care resources available in the U.S. This initiative comprises community leaders, academics and corporate leaders committed to this cause. Some of our first steps include collaborating with communities of color to collect data on the topic of health disparities. Unfortunately, current information on the subject is lacking and is critical to impacting positive change. Health care inequity is a systemic issue that first requires assessment and root cause analysis. We recognize this is a first step in a long-term partnership to influence health care equity for Americans.

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AffirmedRx is a Public Benefit Corporation

“AffirmedRx and its leadership recognize that in an increasingly opaque and diluted market, this transition [becoming a PBC] is necessary to reflect and protect our deep commitment to delivering on our mission to operate in the best interest of our customers.”

– Greg Baker, CEO of AffirmedRx

“This new charter provides us with the legal framework to do what’s right by those who rely on our services, rather than obligate ourselves to make money for shareholders, which often occurs to the detriment of clients and their members.”

– Greg Baker, CEO of AffirmedRx

AffirmedRx is a Public Benefit Corporation, or PBC

PBC is the legal definition of a company created with a solid foundation for long-term mission alignment and value creation. Being a PBC protects company missions through capital raises and leadership changes, creates more flexibility when evaluating potential sale and liquidity options and prepares businesses to lead a mission-driven organization.1

Benefit Corporations:

  1. 1) Have an expanded purpose beyond maximizing shareholder value to explicitly include general and specific public benefit
  2. 2) Are required to consider/balance the impact of their decisions not only on shareholders but also on their stakeholders.2

AffirmedRx chose this PBC designation to align with our mission of generating social and public good, along with operating in a responsible and sustainable manner.

1 https://benefitcorp.net/, 2 https://benefitcorp.net/faq

View our PBC Announcement

The AffirmedRx Approach to Pharmacy Benefit Management

AffirmedRx is a catalyst for positive change within the PBM space. We don’t just offer services but lead a movement towards dismantling negative practices and replacing them with a model that values authenticity, humility and bold leadership.


  1. Building Trust Through Transparency
     Imagine a health care experience where every detail is clear, and every decision is made with confidence. AffirmedRx shines a light on your pharmacy benefits, ensuring you’re never in the dark.

  2. Proactive Health Care, Humanized
     With AffirmedRx, say goodbye to 1-800-nobody- cares. Our direct and personal approach means you’re always dealing with someone who knows and cares about your health care journey.

  3. Unrivaled Data Access for Informed Decisions
     Knowledge is not only power, but legally required in health care. AffirmedRx provides unparalleled access to your data, empowering you with the insights needed to make informed decisions.

  4. Bold Savings Guarantee
     Realize Tangible Benefits with Confidence: In an industry where promises often lack substance, AffirmedRx stands apart. Our Bold 10% Net Cost Dollar for Dollar Guarantee isn’t just a pledge – it’s a testament to our confidence in delivering tangible savings to you.

  5. Advocacy for Your Pharmacy Benefits
     In a world of ever-changing health care laws, AffirmedRx stands as your vigilant advocate, fighting for policies that prioritize your health and well-being, ensuring you’re always protected.

  6. Balancing Cost and Care
     Navigate the challenge of managing health care costs without sacrificing quality. AffirmedRx ensures you get the best clinical value alongside personalized health care solutions that fit your member population.

  7. Seamless and Stress-Free Transitions
     Change doesn’t have to be daunting. AffirmedRx guides you through a seamless transition to better pharmacy benefits, supporting you at every step for a worry-free switch.

  8. Clinician-Driven Care, Not Just Management
     Experience the difference of expertise rooted in care. At AffirmedRx, we’re clinicians by trade, not just serial Pharmacy Benefit Managers. This means every decision, solution, and innovation comes from a deep understanding of health care, prioritizing member well-being above all.

  9. Empowering True Choices
     With our patient-centric approach, you’re empowered to make informed pharmacy decisions, feeling supported and valued every step of the way. AffirmedRx is your trusted guide to a healthier member population.

See how AffirmedRx™ can bring clarity, integrity and trust to you and the lives you impact

Get in Touch With Us!