Our People

At AffirmedRx, we know that in order to bring our vision and mission to life, our team must act from a shared set of values. We hire people who always demonstrate a commitment to the highest level of ethics in all their business practices. This includes a demonstrated commitment to honesty, empathy, accountability, respect and transparency. Each of our team members embody these values.

Meet Our Team


Greg is the CEO of AffirmedRx. A pharmacist by training, Greg brings a strong clinical focus to pharmacy benefit management. Throughout his 25-year career, he has been a leader in direct pharmacy services with a focus on optimizing patient outcomes. Greg has genuine care and concern for the wellbeing of patients. His commitment to improving patient outcomes led him to AffirmedRx. Greg values honesty, integrity and clarity in business practices. These values, paired with the operational knowledge and insight of an industry insider, position him to be a positive force for change in the health care industry.

Contact Greg



Steve is the COO of AffirmedRx. He is a strategic-thinking leader with more than 30 years of executive leadership experience in the health care and biomedical industries. Steve is passionate about meeting the health care benefit needs of employers. His commitment to ensuring employers experience innovation in their pharmacy benefit management partnership led him to AffirmedRx. Steve values honesty, transparency and accountability in business practices. These values, paired with his commitment to fully empowering employers to make the right decisions for the lives they impact, positions him to lead positive change in the health care industry.

Contact Steve

  1. Tiffany Curtis

    Chief of Staff

    Contact Tiffany

  2. Shelly Watts

    Vice President of Implementations

    Contact Shelly

  3. Stephanie Seadler

    Vice President of Trade Relations

    Contact Stephanie

  4. Fred Barton

    Vice President of Account Management

    Contact Fred

  5. Amy Baker

    Vice President of Pharmacy Networks and Clinical Integration

    Contact Amy

  6. Katie Marks

    Vice President of Marketing

    Contact Katie

  7. Jeff Schmitt

    Vice President of Clinical Pharmacy

    Contact Jeff

  8. Ashley Vander Linde

    National Head of Sales

    Contact Ashley

  9. Christina Ellis

    Vice President of Proposal and Contract Management

    Contact Christina

  10. Wes Smith

    Vice President of Analytics and Reporting

    Contact Wes

  11. Steve Goldberg, MD, MBA

    Clinical Advisor to the CEO

    Contact Steve

  12. Kristin Stadler

    Head of Growth Strategy

    Contact Kristin


See how AffirmedRx™ can bring clarity, integrity and trust to you and the lives you impact

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